Position of Pakistani Basmati Rice in International Markets (A Comparative Analysis)

Abstract

Competitive products meet or exceed national and international quality requirements while also providing a reasonable return on the resources needed to produce them. The nominal protection coefficient (NPC) will be tracked as a dependent variable in this study. Several macroeconomic variables are estimated to impact the competitiveness of basmati exports. Inflation in Pakistan's trade partners has a favorable and considerable impact on Pakistan's basmati export competitiveness. The export of basmati rice is influenced by Pakistan's currency rate, which is high compared to other trading countries. The first set of high-potential markets includes three countries including Iran, Turkey, and Saudi Arabia. All have mid-range prospective markets. There is little hope for Yemen, Poland, and Qatar in the third category of markets. It is recommended that Pakistani basmati exporters concentrate on increasing their basmati export shares to the UK, Canada, and the US, as these markets provide significant potential and competition. Basmati exporters could also consider Oman, Saudi Arabia, Iran, Turkey, and the United Arab Emirates as potential markets, rather than Yemen, Poland, and Qatar. Pakistani Banspati rice is considered as the best throughout the world however it is a need to enhance bilateral coordination.